AB-01 MARKETING SERVICES IN THE DIGITAL ERA

Authors

Dr. Nancy Henrietta Jessamine Mandey, SE, MSi,
Manado State Polytechnic
Dr. Mikke R. Marentek, SE, M.Si
Manado State Polytechnic
admin admin

Keywords:

Marketing, Service, Digital era, Services Marketing in the Digital Era

Synopsis

The Marketing Management Study Program Diploma III Program prepares a curriculum containing Services Marketing courses. This course aims to equip students with knowledge of the role of online marketing in the service industry. Through face-to-face lectures and assignments both in class and in the field following the available job sheets. The service marketing course is one of the courses given to support both understanding and skills for marketers.
After studying this course, it is hoped that you will be able to gain comprehensive knowledge about what online services and marketing are with all its ins and outs and know how to practice it in the field.
It is hoped that this textbook can help students when they run a business. By knowing the characteristics of service marketing, as business people they can develop their service business well.

Downloads

Download data is not yet available.

Author Biographies

Dr. Nancy Henrietta Jessamine Mandey, SE, MSi, , Manado State Polytechnic

Dr. Nancy Henrietta Jessamine Mandey, SE, MSi, studied and graduated with a bachelor's degree from Sam Ratulangi University, Manado in 1989, in 2005, graduated with a master's degree from Padjadjaran University, Bandung, and graduated from the Doctoral Program at Brawijaya University, Malang, in 2017. The author actively carries out several researches and writes books. related to Marketing. Until now the author is still actively teaching in his field of expertise.

Dr. Mikke R. Marentek, SE, M.Si, Manado State Polytechnic

Dr. Mikke R. Marentek, SE, M.Si, Born in Manado 2 October 1963. He obtained his Bachelor's Degree in Economics in 1989 from the Economics and Development Studies Program at the Faculty of Economics, Sam Ratulangi University, Manado. He obtained a Master of Science degree, Padjadjaran University Bandung Program. Completed the Doctorate in the Economics / HRM Study Program at Jakarta State University in 2010. Currently a permanent lecturer in the Business Administration Department of the Manado State Polytechnic and teaches courses in Marketing Communication, Marketing Strategy, Marketing Simulation, Lobbying and Negotiation, etc.

References

Published

February 22, 2024

Series

BA2022 Teaching Book 2022: Buku Ajar Terbitan Tahun Anggaran 2022

Categories